PDF/UA for customer communication

Businesses need to adapt and prepare content specifically so it displays correctly on customers' mobile devices.

Today's consumers want relevant information at their fingertips, on the move, and on whichever device they may be using at any given time - be this a smartphone, laptop or tablet. This challenges companies to make content usable on mobile devices and displayable in a manner that is fully accessible.

Realigning customer communication with PDF/UA​

Businesses with an eye on the future are rethinking the way they communicate with customers and placing greater emphasis on mobile information delivery to create a new generation of dynamic and accessible business documents. The PDF format plays a key role here, especially PDF/UA as an internationally certified and verifiable format. PDF has always been associated with portability and reliability for electronic documents. PDF/UA expands these strengths to include all users, including people with disabilities, and applications that intelligently process and reuse PDF content.

Forward-looking companies have recognized the potential that PDF/UA holds for the way they communicate with their customers. The barrier-free depiction of content on mobile devices lets them attract and access new customer groups and set themselves apart from the competition. Thanks to new technologies, it costs little and is relatively easy to revamp texts and documents to make them accessible. The PDF Association has published an interesting and informative article about this on their website. There you can find out more about intelligently preparing PDF content for mobile applications.