Personalized Print III: PDF/VT

Personalized Print III: PDF/VT

In August 2010 the International Standards Organization published the PDF/VT standard, which opened the door to a new realm of possibilities for digital printing by decoupling the complexities of VDP creation from the particular print production methods. PDF/VT gives the world of personalized data printing all the benefits of PDF workflow by satisfying the demands


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Personalized Print II: Mailings

There’s no question that printing in support of direct mail campaigns is a billion-dollar business. The astronomical number of printing orders and the need for fast turnaround have not only given rise to the development of appropriately capable hardware, but also to such applications as variable data printing (VDP), which can significantly reduce the cost




Personalized Print I: a success story unfolds

Variable data printing has made tremendous progress since its beginnings It caused quite a sensation back in the 1960s: bank statements in plain black text produced by dot-matrix printers and then mailed by name to each account holder. Today the very idea of this might only earn grins from nostalgists, especially in light of how


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