Using metadata in PDF files
How to use metadata to optimize PDF documents for search engines
Search engines such as Google, Yahoo and Bing are indispensable guides through the internet jungle. This is all the more reason why search engines and having an optimized website are of ever-increasing importance for businesses. The ranking within a particular search depends heavily on keywords and content - and applies equally to websites and PDF documents. Metadata plays an important role in the case of the latter and are taken into consideration and adopted when displaying the search results. This is why careful thought should be given as to what kind of data should be included here.